Writers Helping Writers
Hosted by Palo Alto Public Library
3rd Thursday of most months (check back for updates)
Produced by the San Francisco Peninsula branch of the California Writers Club
How to Promote Your Book
Sarah Sherwood
How do you promote your book? Preparation is key. So, how do you prepare for the promotion of your book? It is never too early, and the more time you have, the more tactics you can execute to promote not just your book, but you. During Sarah’s talk you will learn:
What publicity is and what an experienced publicist does
How using marketing with publicity reinforces your promotion
How you can promote your book on your own
When it is necessary to hire a publicist
Objectives, strategies and tactics for the author
All of this will be tailored to you, the author.
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Sarah Sherwood is a publicist with 35 years of experience, including international PR firms, hospitals, academic scientists, political campaigns, and of course, books and publications of all kinds.
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Attend these free events at the Palo Alto Rinconada Library. All presenters are local authors from the California Writers Club, San Francisco Peninsula branch.
Upcoming presenters:
May 15 - Tim Flood
Presentations are the third Thursday of the month.
Sarah Sherwood
Thursday,
April 17
6:30 - 7:30 pm
1213 Newell Road
Palo Alto 94303
As you enter the library on the right off Newell Road, there is ample parking. The library is to your left opposite the Palo Alto Art Building. The Embarcadero Room is immediately to your right as you enter the building.
Palo Alto Public Library Events
Hosted by Cynthia McCarthy, Writers Helping Writers is offered jointly by CWC's San Francisco Peninsula branch and the Palo Alto Public Library.
Please join us the third Thursday of the month (except June, July, August, and December) at 6:30 pm. Meetings are in-person only.
To hear about other writing programs, subscribe to the library newsletter here.
Each month, CWC SF Peninsula branch members share learned techniques and experiences in our craft. From scoping out your memoir to finding inspiration for a poem to plotting your novel to learning the ins and outs of blogging—we teach what we’ve learned. This is an opportunity for all writers to meet and share their experiences.
Our purpose? To pass on what we’ve discovered to help other writers.
Anyone can attend, free of charge.